Marketing and Anti-Racism: Insights from Four Years of Experience

By: Kokayi Nosakhere

A desire for clarity has me thinking in these days before the start of the Second Trump Administration about marketing and anti-racism work. This is what I have learned over the past four years of attempting to sell my books and classes.

1. Business as a Positive Good: Business in the United States is framed as a positive good. Businesses provide goods a…